CASE STUDY

Windsor University

DIGITAL MARKETING

Setting the digital pace for the leading university in the Caribbean!

Windsor University School of Medicine specializes in providing modern medical education and academic support services to students looking for top-notch medical education.

GROUNDWORK

Windsor University – Setting the digital pace for the leading university in the Caribbean!

Founded in the year 1998 on the island of St. Kitts, Windsor University School of Medicine specializes in providing modern medical education and academic support services to students looking for top-notch medical education. The university aimed to make quality education within the reach of everyone in terms of affordability & accessibility. For this reason, they wanted to market their university leveraging the digital mediums i.e. social media, search engine optimization & pay-per-click marketing into their business & reach out to people effortlessly. Windsor University got in touch with RankHive to craft a digital marketing strategy for them entailing important aspects of their business in a way that is bound to bring results.

The university was stepping into the digital marketing domain for the first time & considering the vast number of universities present today, real challenge was to create a noticeable digital presence for Windsor University that embodies the true essence of their working & promotes a positive message. Windsor University sought RankHive’s expertise in increasing their business reach by leveraging digital marketing as an imperative part of their marketing strategy.

The Challenge

In this competitive market where there exist a plethora of educational institutions, Windsor University wanted to establish a noticeable digital medium for people to find the university, for their vast alumnus to interact and promote word of mouth marketing. Windsor University reached out to RankHive to nurture a digital presence for them using the power of digital marketing. Our focus was to increase their brand reach and revenue by increasing university enrolments, making the university name widespread, etc. For this reason, team RankHive  crafted a tailored social media marketing strategy, SEO strategy and PPC strategy that engaged people through the different social and digital channels and increase brand reach.

Our core focus was to create digital marketing strategies that are focused, results-driven and planned out well to ensure that the university’s digital journey is a smooth & fruitful one.

 

SEO

To start off, team RankHive put forth a Search Engine Optimization strategy for Windsor University that aimed at bringing the university’s website at the forefront and easily discoverable. Our expert SEO team started off by analyzing the main traffic sources for Windsor University’s website. This brought us to the realization that the organic traffic for the University’s website was declining mainly because of 2 apparent reasons. One being the influx of aggressive competitors & second the absence of appropriate content on the website. We added relevant content on the website, included keywords people are searching for & optimized each page from top to bottom.

PPC

Other than the organic traffic, team RankHive leveraged the paid marketing medium to help Windsor University increase their sales, boost online presence & alleviate website traffic. For this reason, our experts aggressively developed a strategy that is geared towards boosting inbound website leads through paid search. After a thorough analysis of the university’s objectives, current position and leads structure, we came up with a plan of action that could drastically increase the university’s search visibility & help them acquire new university enrolments. Our carefully planned strategy included creating attractive & conversion-oriented landing pages, designing & running powerful ads to attract high-quality leads, running A/B tests extensively and fine-tuning campaigns continually.

SMM

There’s no denying to the efficacy of social media marketing in this digital era & this is why social media marketing was an important leg of our digital marketing strategy for Windsor University. Team RaknHive created an integrated social marketing strategy, by leveraging the best mix of social channels, which included social channel development on popular social networks. This was done by ensuring timely social postings, shares, ads and relationship-building activities. Team RaknHive  joined heads to create a social media mood strategy that involved a social posting & content plan for the initial 3 months. RaknHive designed & run 24 social banners on Facebook in the first month of the social strategy, which alone obtained 7993 impressions, and 80 engaged Twitter users. 3784 impressions and 91 engaged users were obtained through LinkedIn along with other social channels like Instagram and Google+ generating similar incremental numbers. Following a year of timely social postings & analyzing the social platform analytics, the lead cost was brought down to $10.24, CTR was found to be 2.6%, average engagement rate rose to 2.6% and website traffic increased by 20%.

The Challenge

In this competitive market where there exist a plethora of educational institutions, Windsor University wanted to establish a noticeable digital medium for people to find the university, for their vast alumnus to interact and promote word of mouth marketing. Windsor University reached out to RankHive to nurture a digital presence for them using the power of digital marketing. Our focus was to increase their brand reach and revenue by increasing university enrolments, making the university name widespread, etc. For this reason, team RankHive crafted a tailored social media marketing strategy, SEO strategy and PPC strategy that engaged people through the different social and digital channels and increase brand reach.

Our core focus was to create digital marketing strategies that are focused, results-driven and planned out well to ensure that the university’s digital journey is a smooth & fruitful one.

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